Stay alert for online scams

We’re seeing a rise in deceptive scams spreading across social media – and it’s a timely reminder of why fact-checking online content is so important. From fake banking alerts to computer pop-ups and now AI-generated health misinformation, scammers are using every trick in the book to catch people out.

What’s happening?

One current example involves scammers using deepfake videos and fake endorsements featuring Professor Rinki Murphy – a respected diabetes specialist at Health NZ – to push false diabetes “cures” and weight-loss products.

These scams look very convincing. Dozens of people have contacted Professor Murphy after stopping their prescribed medications and sending money for these fake products.

Why it matters:

• Health risk: People are being misled into abandoning essential diabetes treatments.

• Financial harm: Victims are losing money to false promises.

• Trust Erosion : These scams exploit the credibility of our health professionals and institutions.

What to look out for:

Phrases like:

• “Buy this 5-second method”

• “Take this cure for 27 days”

• “These pills are NOT sold in pharmacies”

• “Click here to find out more”

How you can help:

• Share this post to raise awareness.

• Encourage whānau and patients to double-check anything they see online – especially health, banking, and tech-related offers.

• Check with a trusted health professional first, before making any changes (ie: Diabetes nurse/team, or your GP)

• Report any suspicious content to police, by dialing 105 or use 105 website. If unsure, contact Netsafe or Cert NZ.

Let’s work together to stop the spread of online scams and keep our communities safe and informed. It is always important - if unsure, ask.